Knowledge

Experience for new business:
Articles, whitepapers, toolkits and studies

Dive deeper into various corporate innovation and venturing topics. Explore the knowledge we share about venture building, intrapreneurship and new business models.

Studies, guides, whitepaper & frameworks

Read our the resources below to learn more and take your corporate venturing know-how to the next level.

D2C can feel like a leap to B2B manufacturers – here’s how to turn it into a strategy

Not every product thrives in B2B – and that’s where direct-to-consumer can become a strategic alternative. But setting up a D2C channel as a manufacturing company often raises more questions than answers. Is the product right for it? What will it cost? Will it harm existing partners? These doubts are real - but with a clear assessment and the right setup, they stop being blockers and become decisions.

Elisa Schweigkofler