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D2C can feel like a leap to B2B manufacturers – here’s how to turn it into a strategy
Not every product thrives in B2B – and that’s where direct-to-consumer can become a strategic alternative. But setting up a D2C channel as a manufacturing company often raises more questions than answers. Is the product right for it? What will it cost? Will it harm existing partners? These doubts are real - but with a clear assessment and the right setup, they stop being blockers and become decisions.