Knowledge

Your venture
building toolbox

We’ve been building ventures for over a decade and have developed a validated process that can be easily adapted to any situation. Check out the resources below to learn more and take your corporate venturing know-how to the next level.

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the state of corporate venture building in 2024

The state of corporate venture building 2024

76% of corporates we interviewed are using venture building to generate new revenue streams: it’s no longer just about culture, fun, or simply spinning ideas but about staying relevant on the market. Download our report ‘The state of corporate venture building 2024’ and gain practical insights on how to build successful corporate ventures.

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Your 6-step guide to corporate venture building

Use the Business Idea Journey framework to guide yourself through the venture building process and make decisions with confidence.

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What makes corporate ventures successful

Practical insights on how to make your corporate venture a success from 40+ leading corporates in the German-speaking region. We shed light on how successful corporates implement radical and disruptive innovations in the corporate field and build successful corporate ventures.

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Why venture building is key to successful intrapreneurship

Discover why venture building is vital to the success of your intrapreneurship program, plus how to be future-ready by combining the two approaches to bring radical ideas to life.

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Your venture building self-assessment canvas

Use our self-assessment canvas to evaluate your organization's current capabilities and identify areas for improvement to achieve successful outcomes with venture building.

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How to choose the right approach to venture building

The only guide you need to learn more about your corporate venture building options and how to identify which approach works best for building your next venture.

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Your complete guide for successful corporate startup collaboration

We are sharing our structured approach and key learnings from over a decade of guiding corporate startup collaborations to success.

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Get your first paying customers now

Follow our proven guide for corporate startups and intrapreneurship teams to successfully find your first paying customers in the go2market phase.

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The bumpy road from a prototype to a profitable company

This paper provides you with an overview of the road from a prototype to a profitable company, the minimum viable company phase, and the key success factors.

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Cheat sheet for scouting startups like a pro

Optimize your startup screening process and find the best startups to collaborate with our scouting cheat sheet.

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Blog

Venture building blog

Tips & tricks on developing ideas, corporate innovation and doing the things you love.

Three key factors to successful corporate innovation

After talking to many innovation managers from various corporates, we are sharing our top four key factors for successful corporate innovation.

Four reasons why corporate startups fail (and how yours can be succesful)

After discussions with more than 40 decision-makers on their pitfalls and success stories on corporate startups, we are happy to share main learnings with you.

How to turn cold leads into hot sales for your (corporate) startup

Discover our tips and tricks for sales conversation strategy, practical phrases, and how to feel more comfortable while cold calling.

Life at WhatAVenture

Life as an Innovation Manager at WhatAVenture

Are you wondering what the role of innovation manager implies? Then check out our blog post to learn more about a day in the life of Johanna.

5 Tools Every Innovation Manager Needs

A company’s infrastructure will make or break corporate innovation. We share with you our top 5 tools innovation managers need to set up an effective innovation process.

Trends 101 – Consumer Trends

In this blogpost we sheds a light on the three fundamental elements of a trend and how the tension between them is the secret ingredient for new trend developments.

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At WhatAVenture, we leverage corporate power to create successful new ventures and revenue streams.
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